2017 is the year which will see a drastic change in the pharmacy and medicine industry. While India is transiting into a digital nation, Pharmacies are looking forward to the take that big step to take the business online.
The pharmacy chains have built their brand values on assured quality, better service and discounts. But the traditional retail challenges of high rentals and rising overhead costs combined with the growing threat from online pharmacies makes the competition stiffer.
The Apollo Hospitals’ pharmacy division runs over 2,500 stores in 18 states and is the largest brand in this space. Along with the physical expansion, it is now looking at a more sophisticated marketing strategy to woo customers. While it continues to add around 250 stores each year, all of them owned and operated, Apollo Pharmacy is also planning a digital thrust and a mobile app.
P Jayakumar, our Chief Operating Officer says: –
“Digital initiatives and the app will be rolled out in the next financial year.”
A few months ago, we introduced pre-loaded gift cards and an SMS alert mechanism which notifies customers that their medicine stock may need a refill. “So far, we have sold two lakh cards!”
Apollo Pharmacy has introduced many initiatives like providing certain hospital services free of cost to existing customers or setting up nurse stations at select pharmacies to “Provide basic services like blood pressure and sugar check.”
Source: Business Standard
(This article was mentioned in www.business-standard.com on 23rd February, 2017.)
So, get ready for a digital transformation and the aim is to make everything easier for YOU and our promises are always beyond prescriptions.