The formulas are pure simple and safe and ideal for protecting childrens teeth as they are made from very few ingredients which were chosen for their level of purity. As they do not contain fluoride they are ideal for all children under 3 years of age. Contains Xylitol which helps to prevent dental decay. Low abrasion formula which does not damage milk teeth. As it does not contains fluoride it is ideal for all children under 3 years of age. Contains bioavailable calcium. Preservative free formula. Use Instruction: apply a small amount to the toothbrush. Gently brush the teeth. Rinse well.