Kids must brush their teeth at least 2 times a day- once in the morning and in the night. Colgate kids toothpaste comes with 0 percent artificial flavours, preservatives, sweetness and color so you don’t have to worry about exposing your kid to artificial ingredients. It is fluoride free and safe if swallowed (supervise to minimize swallowing). This delicious natural fruit flavoured premium toothpaste, especially designed for babies of 0-2 years, turns brushing battles into a breeze. Mom’s often find it difficult to get their little ones to brush their teeth every day, therefore, Colgate Natural toothpaste for kids offers a fun way to ensure they enjoy good oral care habits early on! It gently cleans and protects your baby’s tiny teeth and gums offering them a smart start to a healthy smile. Developed with the help and expertise of Pediatric dentists, the kids toothpaste lends a healthy and thorough clean. It ensures you and your baby are on track to building great brushing habits together without any hassle.