Yes, this charcoal toothpaste is formulated without the use of parabens to ensure a safe and gentle oral care experience. Testimonials 'I have been using Apollo Pharmacy activated charcoal mint flavour toothbrush and toothpaste for the past month, and I can see a noticeable difference. My teeth are whiter, and my breath is fresher. ' - Preeti Sinha, 40, Advocate, 40 'The mint flavour is very refreshing, and it leaves my mouth feeling clean all day. ' - Abhijeet Chakraborty, 29, IT Professional 'I love that this charcoal toothpaste is made with organic ingredients and is paraben-free. It's great to know that I am using a safe product for my dental care. ' - Sunita Kar, 51, Principal