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Description
Discover the transformative power of Plum's 10% Niacinamide Serum with Rice Water for your skin. With a high concentration of 10% niacinamide, this serum helps brighten complexion and fades those blemishes. Formulated with licorice, the serum is known to support smooth, clear complexion. Licorice is known for its skin-soothing properties, ensuring that your skin feels calm and refreshed after each use.
But what truly sets this Plum rice water serum apart is the fermented rice water sourced from Japan. Enriched with amino acids, it not only improves your skin's texture but also minimises the appearance of enlarged pores. This lightweight, milky-textured serum is free from parabens, phthalates, and synthetic fragrances, ensuring that you're only giving your skin the best.
Suitable for all skin types, Plum's 10% Niacinamide Serum with rice water is the ultimate solution for those looking to bright, radiant and clear skin
Key Ingredients

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Directions for Use
Key Benefits
Yes, this serum is suitable for all skin types, including sensitive skin. However, it is recommended to perform a patch test before using it on your entire face.
Results may vary from person to person. However, with regular use, you can expect to see visible improvements in skin brightness and reduction in blemishes within a few weeks.
Yes, the lightweight and milky texture of this serum makes it suitable to be used under makeup. Allow the serum to absorb completely before applying any makeup products.
Yes, Plum's Niacinamide Face Serum with Rice Water is vegan and cruelty-free. It is not tested on animals and does not contain any animal-derived ingredients.
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