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Description
Experience ultimate skin comfort with Cetaphil DAM Daily Advance Ultra Hydrating Lotion, a dermatologist-recommended formula designed for intense, long-lasting moisture. This 100g powerhouse is specifically engineered to replenish and protect dry to extra-dry skin, providing a clinically proven 24-hour hydration boost. Whether you are navigating a fast-paced workday or unwinding after a long evening, this lotion acts as a protective shield against the five signs of skin sensitivity. Formulated with a unique blend of five key moisturising ingredients, the Daily Advance Ultra Hydrating Lotion works instantly to improve skin texture and elasticity. Its non-comedogenic property ensures that your pores remain clear, making it an ideal choice for both face and body. Because it is completely fragrance-free and hypoallergenic, it offers a gentle, non-irritating experience for even the most sensitive skin types. The lightweight, non-greasy texture absorbs rapidly, leaving your skin feeling soft, smooth, and resilient without any sticky residue. Perfect for those who value a clinical yet holistic approach to skincare, Cetaphil DAM transforms dull, dehydrated patches into a radiant, healthy-looking complexion. Elevate your daily grooming ritual with a lotion that delivers deep therapeutic relief and keeps your skin hydrated from morning to night.
Key Ingredients

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Directions for Use
For optimal results and sustained 24-hour hydration, follow these simple steps:
Pro Tip: Apply the lotion within 3 minutes of stepping out of the shower to trap and lock in maximum surface moisture.
Key Benefits
Cetaphil DAM Daily Advance Ultra Hydrating Lotion 100g is a clinically formulated, dermatologist-recommended moisturiser designed to treat very dry, sensitive skin. It uses a unique Epidermal Replenishing Complex to instantly hydrate the skin, lock in moisture for 24 hours, and repair the damaged skin barrier without clogging pores.
Yes. Because it is a non-comedogenic moisturiser and completely fragrance-free, it is safe for facial use. However, its rich formula containing shea butter is primarily optimised for very dry skin; those with oily or acne-prone facial skin might prefer a lighter lotion.
The standard Cetaphil Moisturising Lotion is an everyday, lightweight moisturiser for normal to mildly dry skin. The Cetaphil Daily Advance (DAM) lotion is an intensive treatment containing ERC-5 technology, shea butter, and macadamia nut oil, formulated specifically for continuous 24-hour hydration in very dry, compromised skin.
No. Despite the inclusion of deeply nourishing macadamia nut oil and shea butter, the emulsion technology ensures the lotion is fast-absorbing and lightweight, leaving no sticky or greasy residue behind.
Yes, the gentle, hypoallergenic, and fragrance-free formulation makes it safe for children and babies with dry or sensitive skin. However, always consult a paediatrician before applying it to an infant under 6 months old.
For best results, apply it at least once daily. If you suffer from extremely dry or peeling skin, you can apply it twice daily or as often as needed. Applying it immediately after bathing yields the best hydration.
No, this specific formulation of Cetaphil DAM is free from parabens, making it a highly tolerable option for individuals with sensitive skin conditions.
While not a medicated treatment for eczema or psoriasis, its ability to promote skin barrier repair and provide 24-hour hydration helps soothe the severe dryness, itching, and flaking associated with these conditions. Always consult your dermatologist for a comprehensive treatment plan.
ERC-5 is a proprietary blend of five synergistic ingredients (including Sodium PCA, panthenol, and specific lipids). It works by simultaneously drawing environmental moisture into the skin while forming a protective seal over the epidermis to prevent transepidermal water loss (TEWL).
Absolutely. Cetaphil body lotion 100g is highly recommended for winter use. Cold weather strips the skin of natural oils, and this ultra-hydrating formula replaces lost lipids, keeping the skin protected from harsh, dry climates.
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