No, it isn't mandatory to refrigerate this electrolyte juice. However, you must store it in a cool, dry place. Also, once you open the pack, consume it within the same day. Testimonials: 'I always carry Electrochoice with me during my outdoor workouts. It helps me stay hydrated and refreshed. ' - Varun Hegde, 32, Fitness Enthusiast 'Electrochoice is my go-to beverage during summers. The real orange juice content makes it a healthy choice. ' - Nisha Chanani, 42, Homemaker 'I would highly recommend this product to anyone looking for a convenient and refreshing drink. This drink helps ensure that I stay refreshed when I travel for my meetings' - Vijay Sharma, 25, Sales Executive