New Ultimate Hold hair gel for men from Set Wet holds your style all day long making you look impressive. You are all about being bold while you sport the ultimate look with the Ultimate Hold Hair Styling Gel for Men. You are a go getter and you don't stand and wait for life to happen, you go out and create it. You don't stop when you meet challenges. You style up and push on through. You are confident enough to get whatever you want and you want it all. The new Set Wet range now comes with added pro-vitamin B5 for stronger hair.