AVEENO
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About Aveeno Baby
Aveeno Baby is a trusted global baby skincare brand known for its gentle, oat-based formulas. Powered by colloidal oatmeal and dermatologist science, Aveeno Baby products are designed to care for newborn and sensitive baby skin every day. From baby wash and shampoo to baby lotion and creams, the range helps keep baby’s skin soft, comfortable and well-moisturised with the power of oats.
Dermatologists and pediatricians recommend Aveeno Baby because the formulas are:
This makes Aveeno Baby suitable for daily use on newborn, dry and sensitive skin.
These ingredients help keep the baby's skin moisturised, calm and healthy-looking.
Aveeno Baby products are specially formulated for:
They help cleanse gently, reduce dryness and support a healthy skin barrier.
Daily Routine (Normal–Dry Skin)
Dry / Atopy-Prone Skin
All Aveeno Baby products are:
Formulas are carefully evaluated for safety before they reach your baby’s skin.
All Aveeno Baby products are suitable for newborns; always follow pack directions and your doctor’s advice.
Yes, the range is designed for everyday baby skincare.
Oat-based, gentle formulas make Aveeno Baby a popular choice for dry, sensitive and eczema-prone skin.
Yes. Baby skin is up to 30% thinner than adult skin, with a larger surface area relative to body weight. This makes it more permeable, more likely to lose moisture, and more vulnerable to irritants and infection
Baby skin loses water up to 5 times faster than adult skin and has fewer Natural Moisturizing Factors (NMFs). That’s why it can look and feel dry very easily, especially in dry weather or with frequent baths.
Because the skin barrier and microbiome are still developing, irritants, allergens, and an imbalance of “good” and “bad” bacteria can easily trigger redness, dryness, and rashes.
Diaper rash is usually caused by constant moisture, friction, and the growth of fungi or bacteria in the diaper area. Keeping the area clean, dry, and using a barrier cream with zinc oxide or petrolatum can help prevent it.
Cradle cap is a common, harmless condition where yellow, greasy scales form on a baby’s scalp. It’s linked to overactive oil glands and often improves with gentle shampooing and brushing.
Dry skin, heat and sweating, dust, pollution, pet dander and some fabrics can trigger or worsen eczema. A regular moisturising routine and avoiding known triggers can help manage flare-ups.
For young babies 1 bath per day is usually enough if the diaper area is cleaned well at every change. You can increase frequency as your baby grows and gets more active.
Use a mild, soap-free cleansing bar or wash and shampoo. Non-soap cleansers are less drying and better suited for delicate baby skin compared to traditional soaps.
Aim for baths shorter than 5 minutes in lukewarm water. Longer, hotter baths can strip moisture and worsen dry skin.
Right after a bath, while the skin is still slightly damp. This helps seal in moisture. For very dry skin, moisturize at least once daily, even on non-bath days.