Apollo Pharmacy Kids Strawberry Flavour Toothpaste is carefully formulated without any anaesthetic or astringent ingredients, making it safe for children. Some children may notice a strong taste or mild tingling due to its gentle cleaning ingredients, which is normal and not harmful. We appreciate you trying the product and encourage continuing use as directed, or consulting your dentist if your child is particularly sensitive. Your feedback helps us continue to provide safe and effective products for kids.