Persistent vaginal itching is commonly due to infections like Vaginal Candidiasis or other irritations (poor hygiene, tight clothing, scented products), and this discomfort can also reduce interest in sex. Hormonal changes, stress, or dryness may contribute as well. Basic care includes keeping the area clean and dry, wearing loose cotton underwear, and avoiding irritants like perfumed soaps or sprays. Treatment depends on the cause; fungal infections need antifungal medication, while other causes may need different care, so it is important to get properly evaluated. If symptoms persist or are severe, consult a doctor (even online) for an accurate diagnosis and the right treatment.