Itching around the vaginal area is often due to fungal infection, irritation from sweat, tight clothing, or poor hygiene, and sometimes allergy to soaps or products can also cause it. Keep the area clean and dry, wear loose cotton clothes, and avoid using harsh soaps or scented products. Do not scratch, as it can worsen the irritation. A doctor may recommend an appropriate antifungal or soothing treatment based on the cause, so consult your doctor if it does not improve.