Immediate Actions:a. Clean the affected area with mild soap and water.b. Apply a cool compress to reduce itching and inflammation.

Over-the-Counter Options:a. Use an anti-itch cream containing hydrocortisone.b. Consider an oral antihistamine for severe itching.

When to Seek Medical Advice:a. If symptoms persist or worsen.b. If you suspect a viral infection like herpes, consult a doctor for appropriate antiviral medication.

Precautions:a. Avoid scratching to prevent further irritation or infection.b. Keep the area dry and wear loose-fitting clothing.