Stretch marks during pregnancy are very common and happen because the skin stretches as the baby grows, along with hormonal changes that affect the skin's elasticity. While it may not always be possible to prevent stretch marks completely, keeping the skin well moisturised may help reduce dryness, itching, and the severity of the marks. Applying gentle moisturisers, cocoa butter, coconut oil, almond oil, or pregnancy-safe creams regularly on the abdomen, breasts, hips, and thighs can help keep the skin soft and hydrated. Drinking enough water, eating a balanced diet rich in protein, vitamin C, vitamin E, and zinc, and maintaining healthy pregnancy weight gain as advised by your doctor may also support skin health. Gentle exercise during pregnancy, if approved by your doctor, can help improve circulation and overall skin tone. Existing stretch marks usually become lighter gradually after delivery, although they may not disappear completely. Strong medicated creams, such as retinoid creams, should be avoided during pregnancy because they may not be safe for the baby. After delivery, treatments like laser therapy, microneedling, or chemical peels performed by a dermatologist may help improve the appearance of older stretch marks. It is important to remember that stretch marks are a normal and very common part of pregnancy, and they often fade naturally with time.