Baidyanath Vita‑Ex Massage Oil is marketed as an Ayurvedic preparation for sexual wellness, but it does not have established clinical evidence for efficacy in erectile dysfunction. The product’s duration of use is not standardised, and reported outcomes vary widely among individuals. While some patients may report subjective improvement after several weeks of daily application, continuation beyond this period should be guided by medical evaluation rather than patient preference. Based on specific tests and clinical assessment, the physician should determine whether ongoing use is appropriate or whether alternative evidence‑based therapies are indicated. It is essential to counsel patients that erectile dysfunction often requires a multifactorial approach, including lifestyle modification, management of comorbidities, and pharmacological or psychotherapeutic interventions, rather than reliance on topical oils alone.