I'm sorry to hear about your increasing ear pain. Ear pain can be quite uncomfortable, and since the medication you took (Reactin, which contains diclofenac, a pain reliever and anti-inflammatory) and the cream applied have not provided relief, here are some steps you can consider for more immediate comfort:

• Avoid inserting anything into the ear to prevent irritation or injury.
• You may try a warm compress gently applied to the affected ear for 10-15 minutes to help reduce pain.
• Over-the-counter pain relievers like paracetamol (acetaminophen) can also help ease the pain if you have no contraindications.
• Keep your head elevated to reduce pressure in the ear.

However, since your pain is worsening and not responding to initial treatment, it is important to see an ear, nose, and throat (ENT) specialist promptly. Ear pain can be caused by infections or other conditions that may require specific treatment such as antibiotics or further evaluation.

If you develop additional symptoms like fever, hearing loss, dizziness, or discharge from the ear, seek emergency medical care immediately.

For now, avoid self-medicating further without professional advice and consult an ENT doctor as soon as possible for proper diagnosis and treatment. If the pain becomes severe or you experience other concerning symptoms, you can contact emergency services at Apollo Emergency - 1066.To narrow down potential causes, we will need some more information.Please tell me your age and gender.